​So we all know that hair masks are great and that they are SO beneficial for our hair… but how am I supposed to be using them? Is this like an everyday thing? Is this a one size fits all? Wait, was I supposed to put conditioner in after I rinsed it out? WAS I SUPPOSED TO RINSE IT OUT???

​Hey friends! It is summer and that means sunshine, great weather, and pools!! Unfortunately, while hanging in the pool all day is great for having a good time, it is not great for our hair. Hair that is exposed to the chemicals in pools or all that salt in the ocean can become dry, damaged, and even discoloured. This is known as Swimmer’s Hair.
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​There are a number of chemicals found in pools that cause damage to hair including bromine, chlorine, salt, and copper. When our hair comes into contact with these chemicals they can break down the keratin protein bonds, resulting in visibly damaged hair. Additionally, swimming in the ocean exposes your hair to all that sea salt; salt strips hair of its oils, causing it to dry out and subsequently become damaged. Copper, surprisingly, is one of the most damaging water additives and it is often used to prevent algae and microorganisms from growing in pools!
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This line is intended for anyone and everyone, of all hair types. It has a large range of products of all varieties that silken and detangle hair while helping to repair and protect against everyday aggressors.

*Contains Macadamia Nut Extract - could affect nut allergies

OK, so your stylist has converted you using amazing salon-quality products and you can now navigate that drugstore aisle like a pro:
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“Not today, Head & Shoulders!”
“Box dye? No beuno.”

…but wait a minute, is that *insert fancy product name* being sold in my local drugstore?!?
We get it, it’s confusing. But, as with many things, luxury salon brands available at a drugstore is too good to be true. BUT I'M SEEING IT WITH MY OWN EYES – how?

​This question has an answer that can be summed up in one word: DIVERGENCE.

​Before going forwards, let's take a step back to the behind-the-scenes of salon retail. As a salon, when we decide to bring in a new luxury product line, we need to apply for the right to do so – and they can say no! 
For example, when Salon Society wanted to partner with Oribe, we needed to communicate with the Oribe brand reps to be sure that we would be a good fit! These luxury brands want to be sure that the salons that carry their products are able to properly use, educate, sell, and represent the brand as an ambassador.
As you can imagine, these types of brands also commit to not selling their products to drugstores/major retailers. Additionally, many of these brands invest time and money into the prevention and interruption of unauthorized sales to avoid unhappy customers or damage to their brand. When you find luxury brands on Amazon or in Walmart, what is actually being sold is a diverted product.
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So that’s the nitty-gritty of it – when you find these diverted products you are really rolling the dice on whether or not you are getting what you’re paying for!

Are you tired of your colour fading?? Well, we have great news for you!

Kevin Murphy - one of our absolute fave brands - has launched a NEW and VERY EXCITING line of products specifically designed to keep your colour looking fresh longer…

The focus of the Everlasting Colour line is to preserve and strengthen coloured hair. This is accomplished through the use of pH-balancing technologies to ensure your colour will not fade as a result of minerals, sun exposure, or hard water! The key to obtaining Everlasting Colour is in the formula, top-notch ingredients work to combat environmental stressors that fade colour:
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​Beyond the incredible natural ingredients, Kevin Murphy Everlasting Colour features a careful formulation of unique systems and compounds:
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The new Everlasting Colour line features a shampoo, conditioner, leave-in spray, and a set of nourishing treatment shots. 

And with that, we are ready to rock! It is time to jump into a regime that works for you and your colour.

​Still have questions? Post them in the comments below! 

Let’s jump into the science behind these ingredients:

A combination of ginger root, creatine, and expanding polymer instantly offers hair more volume by strengthening the hair fibres and plumping the hair. Aminexil is the star ingredient featured in the Genesis Homme serum that prevents hair loss. Using the full Genesis Homme product line gives your hair a cocktail of goodness resulting in hair that will look fuller in no time.

​GINGER ROOT provides a number of benefits for hair. First, it stimulates blood flow which leads to increased hair growth. Second, ginger root has been shown to reduce scalp problems, like dandruff, thanks to its antimicrobial properties. Third, it is an antioxidant which helps prevent split ends and breakage. And finally, the fatty acid chains in ginger root act as a deep conditioner for creating strong, healthy hair!

CREATINE repairs and strengthens hair fibres from the inside out. Creatine is a naturally-occurring derivative of amino acids, whose purpose in hair products is to help to boost cell metabolism and deeply moisturize dry scalps and hair. It also provides protection against heat damage and harmful UV rays. All of these benefits lead to fuller hair!
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AMINEXIL is a bit of a superstar around here. It works by widening the blood vessels and promoting greater blood flow to the hair follicles - and of course more blood flow = more nutrients = happy hair! Aminexil works to prevent hair loss while stimulating re-growth, resulting in longer, thicker, and fuller hair. Additionally, Aminexil creates a more supple, hospitable scalp environment by gently melting collagen buildup that can otherwise harden causing breakage and damage.
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Fun Fact: Research has shown that Aminexil counteracts hair loss in the Spring and maintains hair density in the Fall, a process influenced by the different phases of hair growth

​The Genesis Homme range includes two shampoos formulated for men's hair loss concerns.
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​Bain de Force Quotidien + Bain de Masse Épaississant
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