Purple shampoo, it's basically every Blonde's best friend, right?
Yes! …but also no. Let’s talk about purple shampoo.
Luckily, it is easy to avoid causing damage with purple shampoo – you just have to remember a few guidelines:
OKAY COOL - BUT HOW DOES IT WORK?
Let’s jump into the science behind these ingredients:
A combination of ginger root, creatine, and expanding polymer instantly offers hair more volume by strengthening the hair fibres and plumping the hair. Aminexil is the star ingredient featured in the Genesis Homme serum that prevents hair loss. Using the full Genesis Homme product line gives your hair a cocktail of goodness resulting in hair that will look fuller in no time.
GINGER ROOT provides a number of benefits for hair. First, it stimulates blood flow which leads to increased hair growth. Second, ginger root has been shown to reduce scalp problems, like dandruff, thanks to its antimicrobial properties. Third, it is an antioxidant which helps prevent split ends and breakage. And finally, the fatty acid chains in ginger root act as a deep conditioner for creating strong, healthy hair!
CREATINE repairs and strengthens hair fibres from the inside out. Creatine is a naturally-occurring derivative of amino acids, whose purpose in hair products is to help to boost cell metabolism and deeply moisturize dry scalps and hair. It also provides protection against heat damage and harmful UV rays. All of these benefits lead to fuller hair!
AMINEXIL is a bit of a superstar around here. It works by widening the blood vessels and promoting greater blood flow to the hair follicles - and of course more blood flow = more nutrients = happy hair! Aminexil works to prevent hair loss while stimulating re-growth, resulting in longer, thicker, and fuller hair. Additionally, Aminexil creates a more supple, hospitable scalp environment by gently melting collagen buildup that can otherwise harden causing breakage and damage.
Fun Fact: Research has shown that Aminexil counteracts hair loss in the Spring and maintains hair density in the Fall, a process influenced by the different phases of hair growth
ABOUT THE PRODUCTS
Bain de Force Quotidien
Translation: Daily Strengthening Shampoo
This shampoo is the perfect choice for daily use that purifies the hair and scalp while strengthening, moisturizing, and softening hair. It also works great for cleansing and hydrating facial hair.
Use: Work through wet hair. Rinse thoroughly. Follow with Spray de Force Épaississant + Cire d'Épaisseur Texturisante.
Bain de Masse Épaississant
Translation: Mass Thickening Shampoo
This shampoo is for those who are concerned about hair fall and are looking for more density and thickness. It features a cooling menthol effect, leaving hair and scalp feeling fresh!
Use: Work through wet hair. Rinse thoroughly. Follow with Spray de Force Épaississant+ Cire d'Épaisseur Texturisante.
Spray de Force Épaississant
Translation: Thickness Boosting Strengthening Spray
This leave-in spray was created for men with weak or brittle hair that is prone to thinning. It instantly gives thickness and volume to the hair, while providing texture and a light, non-sticky hold.
Use: Spray into hands. Work through wet hair or rub into the front of dry hair. Do not rinse
Cire d'Épaissur Texturisante
Translation: Thickening Texture Wax
For easy styling that gives instant thickness, use this styling and molding wax. It leaves a matte finish with medium hold and the non-greasy wax brings texture and 5x fuller hair.
Use: With a bit of wax on your hands, work through dry hair. Style and twist hair to your liking. Do not rinse.
Serum Anti-Chute Fortifiant
Translation: Anti-Hair Fall Fortifying Serum
Featuring the incredible benefits of Aminexil, this daily serum is the ultimate treatment for reducing hair loss and getting fuller, denser, thicker hair. With daily use over a 6-week period, it prevents hair loss and keeps hair stronger and healthier.
Use: Using sparingly, cover scalp with serum. That’s it - no need to apply to freshly washed hair or wash your hair after use. Recommended use daily before bed for overnight absorption.
The range was formulated with the intention of instantly providing hair with more fullness and volume by thickening each hair fibre, strengthening the hair from the inside out, using these key ingredients:
1. Bain de Force Quotidien Shampoo
Translation: Daily Strengthening Shampoo
This shampoo is designed for weak, thinning hair. It gently clarifies hair, scalps, and beards for stronger, healthy thick hair.
2. Bain De Masse Épaississant Shampoo
Translation: Mass Thickening Shampoo
This daily shampoo helps to thicken hair and strengthen hair fibres to prevent breakage. It gives instant volume and provides texture to flat hair.
3. Spray de Force Épaississant
Translation: Thickening Strength Spray
For instant volume, the non-sticky strength-boosting spray thickens every hair strand for textured, full hair while protecting against hair-fall.
4. Cire d'Épaisseur Texturisante
Translation: Texturizing Thickening Wax
For styling, this wax helps to thicken hair fibres while providing a medium, flexible hold. Just work it through dry hair and style to your liking!
5. Sérum Anti-Chute Fortifiant
Translation: Fortifying Anti-Hair Loss Serum
The ultimate at-home treatment for hair loss, with clinical results of reducing hair-fall after 6 weeks of use. This serum helps to slow down the shedding process, reinforce hair's anchorage to the scalp, and soothe scalp itchiness.
#1. We need to stop using drug store products…
Like now… men too… they are evil moisture stripping, scalp and hair drying, colour damaging scams that ruin our hair. Yes the price is enticing but no that doesn’t mean we should be using it.
Now I know I just said double shampoo every time you wash - however you should not be washing your hair every day (secret tip in a tip). “But Ailesh I NEED to wash my hair every day!” - AHA introducing tip:
To put it simply, co-washing is the act of washing your hair with just conditioner, so that you aren't stripping your hair and scalp of its natural oils. Many shampoos (cough cough tip #1) are formulated with sulphates- detergents that clean hair thoroughly, which strip the natural oils from the hair strands and leave them prone to breakage. By skipping shampoo in your co-washing regime your hair will stop overproducing oil and balance out it's oil production over time!
#5. Get your coworkers to wash your hair when you’re too tired or lazy to do it…
Sorry this a SASO employee only type of perk! HOWEVER, clients can join our club with a SASO Blowout Membership - you get the hair wash, head massage, plus a blowout + style that lasts for days and days (and days and days with some dry shampoo action)!
DEAL WITH COLOUR DAMAGE
When it comes to colouring services, many are concerned about damage. Hair colour can be a stressful process for your strands and yet it is the #1 service in salons. Having a haircare range designed to make hair feel stronger, nourished and hydrated helps to deal with this concern and is the key to unlocking a whole world of colour changes.
Enter: Chroma Absolu, Kératase’s newest range that has been expertly formulated for anyone who loves to colour their hair.
Chroma Absolu is a new way to treat coloured hair at home. It’s a reviving acidic treatment that respects the hair fibre whilst helping to reduce the porosity of the hair and leaving it feeling nourished, smooth and soft. This new way of treatment empowers those who love to colour their hair to take charge of their colour journey by providing you with the care you need.
MEET CHROMA ABSOLU
Chroma Absolu deeply respects the hair fibre, intensively nourishing your hair and help to preserve a vibrant colour for longer while ensuring ultimate shine and bounce. The Chroma Absolu range consists of 7 products, to care for colour treated hair at home, and 2 in-salon treatments, designed for hair that is sensitised or damaged from colour procedures. What’s great is that all hair types can benefit from this colour care range.
Discover the full Chroma Absolu range here.
So, you may be wondering, what does sensitized or damaged hair look like? You may notice changes in texture such as colour-induced frizz, dullness and rough texture. Colour can fade quicker due to increased fibre porosity and hair oxidation can occur leading to unwanted red and copper tones emerging. It will behave differently too, hair that is sensitized or damaged may take longer to blow-dry and style. Informed by science, Chroma Absolu is powered by a trio of powerful healing acids that supports you and your hairdresser in keeping your colour treated hair looking healthy and its best for longer.
TRIED AND TESTED
Our most innovative and effective colour care range to date, Chroma Absolu was put through 14 instrumental tests, as well as a consumer test with more than 65 women. With regular use, hair is up to 96% stronger*, has up to 74% more shine** and up to 6 weeks colour preservation. *** Chroma Absolu doesn’t just take care of your coloured hair; it empowers you to be who you want to be.
Expert opinions from our team on all things hair, skin & nails!
BEST OF REGINA
CHANGING YOUR NAME
FOR THE BOYS
NO HEAT HAIRSTYLES
ROOT TOUCH UP
SKINCARE FOR YOUR HAIR
TRAIN YOUR HAIR