Let’s jump into the science behind these ingredients:

A combination of ginger root, creatine, and expanding polymer instantly offers hair more volume by strengthening the hair fibres and plumping the hair. Aminexil is the star ingredient featured in the Genesis Homme serum that prevents hair loss. Using the full Genesis Homme product line gives your hair a cocktail of goodness resulting in hair that will look fuller in no time.

​GINGER ROOT provides a number of benefits for hair. First, it stimulates blood flow which leads to increased hair growth. Second, ginger root has been shown to reduce scalp problems, like dandruff, thanks to its antimicrobial properties. Third, it is an antioxidant which helps prevent split ends and breakage. And finally, the fatty acid chains in ginger root act as a deep conditioner for creating strong, healthy hair!

CREATINE repairs and strengthens hair fibres from the inside out. Creatine is a naturally-occurring derivative of amino acids, whose purpose in hair products is to help to boost cell metabolism and deeply moisturize dry scalps and hair. It also provides protection against heat damage and harmful UV rays. All of these benefits lead to fuller hair!
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AMINEXIL is a bit of a superstar around here. It works by widening the blood vessels and promoting greater blood flow to the hair follicles - and of course more blood flow = more nutrients = happy hair! Aminexil works to prevent hair loss while stimulating re-growth, resulting in longer, thicker, and fuller hair. Additionally, Aminexil creates a more supple, hospitable scalp environment by gently melting collagen buildup that can otherwise harden causing breakage and damage.
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Fun Fact: Research has shown that Aminexil counteracts hair loss in the Spring and maintains hair density in the Fall, a process influenced by the different phases of hair growth

​The Genesis Homme range includes two shampoos formulated for men's hair loss concerns.
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​Bain de Force Quotidien + Bain de Masse Épaississant
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​Heya for those of you who don’t know me yet I'm Aaron Brousseau and I’m a Lead Hair Artist at Salon Society in Regina, Saskatchewan. 


If you’ve ever visited our beautiful space at 1368 Rose Street, you’ve probably seen me or at least experienced my larger than life personality! One of the things I’m known for is my eccentric facial hair. That is (most of the time) meticulously groomed. The question I get asked the most is “how long does that take?” or “how do you get it to do that?” I usually keep the answers short and sweet but today I’m going to show you all my secrets on how to style the perfect beard. 

And there you have it the perfect beard that feels, smells, and looks amazing!