DEAL WITH COLOUR DAMAGE
When it comes to colouring services, many are concerned about damage. Hair colour can be a stressful process for your strands and yet it is the #1 service in salons. Having a haircare range designed to make hair feel stronger, nourished and hydrated helps to deal with this concern and is the key to unlocking a whole world of colour changes.
Enter: Chroma Absolu, Kératase’s newest range that has been expertly formulated for anyone who loves to colour their hair.
Chroma Absolu is a new way to treat coloured hair at home. It’s a reviving acidic treatment that respects the hair fibre whilst helping to reduce the porosity of the hair and leaving it feeling nourished, smooth and soft. This new way of treatment empowers those who love to colour their hair to take charge of their colour journey by providing you with the care you need.
MEET CHROMA ABSOLU
Chroma Absolu deeply respects the hair fibre, intensively nourishing your hair and help to preserve a vibrant colour for longer while ensuring ultimate shine and bounce. The Chroma Absolu range consists of 7 products, to care for colour treated hair at home, and 2 in-salon treatments, designed for hair that is sensitised or damaged from colour procedures. What’s great is that all hair types can benefit from this colour care range.
Discover the full Chroma Absolu range here.
So, you may be wondering, what does sensitized or damaged hair look like? You may notice changes in texture such as colour-induced frizz, dullness and rough texture. Colour can fade quicker due to increased fibre porosity and hair oxidation can occur leading to unwanted red and copper tones emerging. It will behave differently too, hair that is sensitized or damaged may take longer to blow-dry and style. Informed by science, Chroma Absolu is powered by a trio of powerful healing acids that supports you and your hairdresser in keeping your colour treated hair looking healthy and its best for longer.
TRIED AND TESTED
Our most innovative and effective colour care range to date, Chroma Absolu was put through 14 instrumental tests, as well as a consumer test with more than 65 women. With regular use, hair is up to 96% stronger*, has up to 74% more shine** and up to 6 weeks colour preservation. *** Chroma Absolu doesn’t just take care of your coloured hair; it empowers you to be who you want to be.
Expert opinions from our team on all things hair, skin & nails!
AUTHOR: KATIE H
AUTHOR: SALON SOCIETY
BEST OF REGINA
MEN'S HAIR CARE
NATURAL CURLS & WAVES