We are so excited to introduce Kérastase's brand-new range of hair care products: Genesis Homme.
As the French name implies, the line is specifically designed for men's hair (Homme = man), with a focus on hair that is weakened and/or thinning. It is estimated that around 1/3 of men may experience hair loss by the age of 30. Contrary to popular belief, male hair loss is not all genetic - much of the hair loss experienced by men is actually caused by routine - that is why it is so important to use an appropriate hair care regime.
The Genesis Homme range shares similar anti-hair-fall properties with its counterpart, Genesis, but features a warmer scent with woody notes such as amber.
The range was formulated with the intention of instantly providing hair with more fullness and volume by thickening each hair fibre, strengthening the hair from the inside out, using these key ingredients:
1. Bain de Force Quotidien Shampoo
Translation: Daily Strengthening Shampoo
This shampoo is designed for weak, thinning hair. It gently clarifies hair, scalps, and beards for stronger, healthy thick hair.
2. Bain De Masse Épaississant Shampoo
Translation: Mass Thickening Shampoo
This daily shampoo helps to thicken hair and strengthen hair fibres to prevent breakage. It gives instant volume and provides texture to flat hair.
3. Spray de Force Épaississant
Translation: Thickening Strength Spray
For instant volume, the non-sticky strength-boosting spray thickens every hair strand for textured, full hair while protecting against hair-fall.
4. Cire d'Épaisseur Texturisante
Translation: Texturizing Thickening Wax
For styling, this wax helps to thicken hair fibres while providing a medium, flexible hold. Just work it through dry hair and style to your liking!
5. Sérum Anti-Chute Fortifiant
Translation: Fortifying Anti-Hair Loss Serum
The ultimate at-home treatment for hair loss, with clinical results of reducing hair-fall after 6 weeks of use. This serum helps to slow down the shedding process, reinforce hair's anchorage to the scalp, and soothe scalp itchiness.
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