Ask The Expert: All About Permanent Straightening Treatments

Calling all kinks, curls, coils, and waves!! How do you feel about your textured hair? Do you wish it was seriously straight? Or maybe you love your texture but hate the frizz? Or would you prefer something in the middle - a happy medium of your natural texture and smooth hair?

-- Do we ever have good news for you!!
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Hello Textured Hair, meet our 3 Permanent Texture Treatments…  
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1. Permanent Straightening
   The perfect choice for clients who want seriously straight hair permanently until the roots grow back with the hair’s natural texture.
   
   
2. Smoothing Treatment
   A solution for anyone who wants to regain control of their hair without making it overly straight. The body and volume of hair are retained while shine and manageability are enhanced and frizz is eliminated with moderate curl reduction.
   
   
3. Anti-Frizz Curl Treatment
   The best choice for those who love their natural curls and want to rock the best version of them. This treatment gives wavy, curly or coils their best life!
   

Have questions? We thought you might! 
That is why we sat down with our Permanent Texture Treatment Specialist, Patricia Giannakakos, to go over some common Permanent Texture Treatment Q & A's!

Patricia has been a stylist for over 10 years. She began her career in Athens, Greece and when she returned to work in Canada this past year, we were absolutely thrilled to have her join our Salon Society team. Patricia brings outstanding blonding, colouring, and natural curly hair expertise to our salon (she is one of our designated Curly Hair Specialists!). Additionally, thanks to her many years of hair artistry in Greece, Patricia has unique skills and techniques like her European Blowout and, of course, her Permanent Texture Treatments!

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Q: What is a Permanent Texture Treatment and how does it work?

A: Our permanent texture treatment changes the hair’s structure by reacting with the disulphide bonds*, loosening them, which is then followed by the ironing process that fixes the hair into permanently straight, smooth, shiny, and overall healthier hair.

This treatment transforms the hair texture gently and complements existing salon services like colour. It is resistant to hair-damaging chemicals like chlorine and salt. This new-generation Permanent Texture Treatment uses proprietary technology, which is a hybrid between keratin treatment and thermal straightening, making it suitable for all hair types.

​* hair bonds that are responsible for your hair type


Q: Are Permanent Texture Treatments the same as a perm?

​A: No, our Permanent Texture Treatments are not the same as a perm. They are NOT alkaline-based and there are NO chemical ingredients - they are all-natural treatments!


Q: When my hair grows, will it keep the texture? How long does a Permanent Texture Treatment last?

A: The treatments permanently change the texture of hair until new roots grow with the hair’s natural texture, as long as the hair is healthy enough to absorb the treatment. In the case of super-damaged hair, results may last for up to four months.


Q: Are Permanent Texture Treatments bad for my hair?

A: Not at all! Our Permanent Texture Treatments are formaldehyde-free and are not alkaline-based. Our product uses only natural ingredients that won't cause damage or breakage to the hair. Additionally, unlike other curl relaxer treatments on the market, our Permanent Texture Treatments have no health risks involved!


Q: Are the products used bad for the environment?

A: Nope! The products we use for our Permanent Texture Treatments are made from organic compounds and there are no harmful ingredients or fumes - making the treatments environmentally friendly.


Q: How long have you been doing these Permanent Texture Treatments?

A: Patricia has been doing Permanent Texture Treatments for 8 years. She has introduced to this revolutionary treatment product about 3 years ago and it has been her favourite ever since!

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​So, do we have you convinced to try out a Permanent Texture Treatment or do you still have outstanding questions? Leave a comment below or book in with Patricia for a free consultation today. BRB - that anti-frizz treatment is calling my name!  

BOOK CONSULTATION

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