Ask The Expert: All About Permanent Straightening Treatments

Calling all curls, coils, and waves — let’s talk texture.
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Do you ever wish your hair were sleek and straight? Or maybe you love your curls but wish they were a little easier to manage? Or perhaps you’d love something in between — a smooth, soft, frizz-free version of your natural texture? Whatever your hair goals are, we’ve got some really good news...

At Salon Society, we offer three amazing Permanent Texture Treatments that can completely transform your hair — from straight and silky to soft and defined. And to help me explain it all, I sat down with our very own Permanent Texture Treatment Specialist, Patricia Giannakakos.

Meet Patricia

​Patricia has been a hairstylist for over 10 years, beginning her career in Athens, Greece. When she returned to Canada, we were thrilled to welcome her to our Salon Society team.
She’s one of our Curly Hair Specialists, known for her blonding, colouring, and natural curl expertise. She also brings some unique European techniques to the salon — including her signature European Blowout and, of course, her Permanent Texture Treatments.

Our 3 Permanent Texture Treatments

Permanent Straightening
The best choice for anyone who wants hair that’s permanently sleek and straight. Once treated, your hair stays smooth until your roots grow in with your natural texture.

Smoothing Treatment
Ideal for those who love their hair’s natural body but want more control. This treatment softens curls, reduces frizz, and enhances shine — without removing too much volume.
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Anti-Frizz Curl Treatment
Perfect for anyone who loves their curls and just wants the best version of them. This treatment defines waves, curls, and coils for a more polished, frizz-free look.

The Interview: All About Permanent Texture Treatments

Q: Patricia, what exactly is a Permanent Texture Treatment?
A: “It’s a treatment that changes the hair’s structure by reacting with the disulfide bonds — those are the bonds responsible for your natural texture. We gently loosen them, then use a precise ironing process to set the hair into its new form.
It’s a gentle transformation that works beautifully with colour services and is resistant to chlorine and salt damage. The product is a hybrid between a keratin treatment and a thermal straightening, which makes it suitable for all hair types.”

Q: Is it the same thing as a perm or relaxer?
A: “No, it’s completely different. Our Permanent Texture Treatments are not alkaline-based and contain no harsh chemicals. They’re all-natural and safe for both your hair and your health.”

Q: How long do the results last?
A: “The results are permanent on the treated hair. Your new texture remains until your natural hair grows in. On very damaged hair, results can last about four months, depending on the hair’s condition.”

Q: Does it cause damage?
A: “Not at all. Our treatments are formaldehyde-free, non-alkaline, and made with natural ingredients. They won’t cause breakage or dryness, and unlike many other relaxers, they have no health risks or harsh fumes.”

Q: Are the products environmentally friendly?
A: “Yes, they are. The formulas are made from organic compounds with no harmful ingredients or emissions, making them completely eco-friendly.”

Q: How long have you been performing these treatments?
A: “I’ve been doing Permanent Texture Treatments for eight years. I started using my current product line about three years ago, and it’s been my absolute favourite ever since.”

Final Thoughts

After chatting with Patricia, I’m convinced there’s a texture treatment for everyone — whether you want to go ultra-sleek or simply enhance your natural curls.
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If you’re curious, the best way to find your perfect match is to book a free consultation with Patricia. She’ll walk you through your options, answer your questions, and help you decide which treatment suits your hair goals best! 

As for me, I think that Anti-Frizz Curl Treatment might just be next on my list.
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Book Now →